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As the only boutique marketing agency specializing exclusively in backend sales, this is the place for coaches, consultants and course creators to learn more about maximizing customer retention, customer lifetime value and client results.
If you keep wondering why you put all that effort into your launches—only to watch revenue spike once and then taper off until the next time you’re actively selling—you don’t just have a retention problem. You’re sitting on a massive opportunity to benefit from backend sales. I’ve seen it over and over again, even in […]
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If you’re a coach or consultant selling a signature offer at scale, you might hear the words “profit levers” together and groan… Because it does sound a bit like something a bro marketer might say… Right before trying to get you on a call so he can hard sell you the first offer in a […]
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Looking to increase your post-sale profit as a coach? Or…wondering what “post-sale profit” even means? This post will introduce 3 strategies you can use to increase revenue without increasing your odds of burnout. If you’re a coach who’s already reached multi-6 or even 7-figures in revenue, you KNOW how much energy goes into […]
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Whether it’s an intake form or a testimonial collection form, online business owners like you and me use forms to collect important information from our clients all the time. But what about when your clients either don’t click, delay submitting, fall off halfway through, or just ignore the form entirely? Here are a few […]
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AKA exactly what it could look like to install the Post-Sale Profit System in your business’ backend: I’m not going to start by leaning heavy on the pain points: You know all the time and effort and energy and money it costs to launch. You know the tech headaches, the last minute glitches, the Internet’s […]
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If you’re a coach who’s made it to multi-6 or 7+ figures in revenue… Congratulations! via GIPHY You’ve done something that only about 10% of coaches ever achieve. To unlock that accomplishment, you’ve likely: Sold high-value services like intimate 1:1 coaching packages Launched one – or multiple – scalable group coaching program and/or courses, […]
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Keep hearing the words “backend offer” and “backend sales”, but not sure what that actually looks like in your online coaching business? This post breaks down the concept of backend sales automations for coaches, and shares 5 things you need to know about selling to the clients you already have. Before we dive in, […]
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“The fact that I chose to work with you is one of the best decisions I feel that I’ve made” It wasn’t even a question I’d asked… But when I sat down with my client, Sue Crites, to interview her about the work we did together, she dove right into how she feels about […]
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This post is a must-read for established women entrepreneurs looking to increase total revenue from their signature consulting package, group coaching program or mastermind without adding more to their already full plate. I’m Katie Peacock, founder of The Post-Sale Profit Studio and creator of The Post-Sale Profit System. Today, we’re diving into the concept […]
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If you’re paying for traffic over Black Friday and Cyber Monday, you need these pieces optimized at checkout to get the ROI you deserve. Think about it: Black Friday is a holiday about consumption. People are primed to buy—if they’re getting an unbeatable deal. Assuming you’ve got your front-end strategy figured out, let’s talk about […]
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If you keep wondering why you put all that effort into your launches—only to watch revenue spike once and then taper off until the next time you’re actively selling—you don’t just have a retention problem. You’re sitting on a massive opportunity to benefit from backend sales. I’ve seen it over and over again, even in […]
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If you’re thinking it’s time to automate backend sales in your coaching biz, you might be wondering if you’re going to have to add a bunch of new tools to your existing tech stack. Maybe you’re dreading the thought of having to switch to a big, clunky, all-in-one CRM to make behaviour-based backend sales work […]
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Yes, this is a post about backend automations for high-ticket coaches—but before we dive into the profit-generating strategies I love to talk about… Let’s kick things off with a pop quiz! What do these 3 things have in common? Answer? They’re all business assets that, at one point or another, might seem like the “silver […]
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