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As the only boutique marketing agency specializing exclusively in backend sales, this is the place for coaches, consultants and course creators to learn more about maximizing customer retention, customer lifetime value and client results.
If you’re like most 7-figure coaches, you’ve probably experimented with using AI to understand your audience better. ChatGPT can help you build a buyer profile, optimize your copy from their point of view, and analyze survey results. But – here’s what many successful coaches need to know when it comes to collecting real, valuable customer […]
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Last week I sent an email professing my love of email marketing (and dislike for Flodesk as a platform). In it, I talked about the fact that email marketing is STILL reported to have a $3600 return on investment—meaning that for every $1 you spend on email marketing, you should be making $36. Now, […]
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Note: This post contains my ConvertKit affiliate link because I love their intuitive, powerful, user-friendly platform. If you sign up via my link, I’ll receive a commission at no extra cost to you. So you’re a coach, consultant or course creator who wants to make more money from your email marketing? Then we’ve got to […]
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If you’re new around here, I’m a messaging strategist and email marketing expert, and I work with ambitious entrepreneurs who are scaling their business with a signature offer. I help my clients identify and communicate the right messages at the right time throughout their program marketing, so that they STOP having to work so hard […]
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Looking to reduce “Unconfirmed Subscribers” in Kit? You’re in the right place. Please note: This blog post contains my affiliate link for Kit (formerly ConvertKit). If you sign up through my link, I will earn a small commission at no extra cost to you. I only recommend Kit because I use it and love it. […]
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