If you’re paying for traffic over Black Friday and Cyber Monday, you need these pieces optimized at checkout to get the ROI you deserve.
Think about it:
Black Friday is a holiday about consumption. People are primed to buy—if they’re getting an unbeatable deal.
Assuming you’ve got your front-end strategy figured out, let’s talk about how you can generate as much cash as possible from your Black Friday campaign.
As always around here, we’re focusing on the point of purchase and beyond.
The Problem With Most Black Friday Strategies
People pour INCREDIBLE amounts of cash into ads on Black Friday. Then they miss out on MASSIVE amounts of revenue at checkout because their purchase flow isn’t optimized.
I don’t want that to happen to you.
Read on for a step-by-step guide to Black Friday checkout optimization for max post-sale profit!
1. Let Buyers Add an Order Bump at Checkout
Make sure your cart has the option to add a little something extra to their purchase.
What can you offer that’s like a chocolate bar in the checkout line?
What’s something they’ll absolutely want to grab because it’s:
- Relevant to what they’re after
- Low-lift to implement or consume
- A one-time opportunity to save money
Pro Tip: Your order bump should be priced around 25-50% of your main offer.
Don’t have checkout software that allows order bumps and upsells?
Check out ThriveCart through my affiliate link. It’s a payment processor that makes building funnels easy, including adding order bumps and upsells/downsells. You can also use Thrivecart Learn to host courses, plus it’s a one-time payment! This means it can replace more expensive tools like Samcart and Kajabi, AND allows you to easily create more post-sale profit.
2. Give Buyers an Early Chance to Upgrade With Your Upsell
For the buyer with money to spend, what’s the most luxurious way you can support her right now?
Is it:
- One week of Voxer coaching to jumpstart her success?
- A VIP Day to accelerate the results she’ll get with your main offer?
- A curated selection of past trainings from your mastermind—tailored to her current goals based on a quiz or intake form?
Choose an upsell that allows you to seed your Ascension Offer.
Think: your mastermind, membership, retainer or 1:1 work.
Pro Tip: Make your upsell around 2-3x your main offer’s price point.
3. Offer a Downsell to Those Who Say No
People are price conscious on Black Friday. A no-brainer deal on a recurring offer is my recommendation here.
This keeps people in your world beyond “sales season.” It also gives you the opportunity to upgrade them later.
4. Collect Strategic Buyer Intelligence ASAP Post-Purchase
You need to know two things:
- What they want
- Who they are
This lets you personalize your pitches moving forward.
5. Deliver a Great Experience and Seed Your Next Level Offer
Make sure to seed your Next Level Offer during the three key phases of their post-purchase experience:
Activation: The first 7-10 days within your program (also called “onboarding”)
Evolution: Around the mid-way point. This is the sink or swim stage where your people either start seeing great results or drift away.
Culmination: The phase formerly known as “Offboarding” or “Graduation.” This is the moment you’re going to make a serious case for your Next Level Offer.
Pro tip: Waiting to pitch the next way to work with you until that Culmination stage is one of the most common mistakes even experienced coaches make.
Making the same pitch to everyone, regardless of what you know about them? That’s another one.
Get a Personalized Walkthrough of Your Profit Opportunities
Questions on how to make this work for you?
Book a Profit Pulse Check for a 1:1 walkthrough of the 9 Profit Levers waiting to be pulled inside your signature offer.
On this call, I’ll walk you through the automated client touchpoints I recommend. This includes Ascension Pathways, Organic Growth Triggers and how to build profiles for each of your buyers using Strategic Client Intelligence.
You’ll walk away with three clear and easily implementable next steps. These will help you generate more profit from the work you’re already doing.
Yes, I repeat—profit. These additions are all about making more money from work you’ve already done. They don’t require any new ads, overhead or effort on your part. The return you get from implementing them is pure profit.
Make Bank on Black Friday Without the Burnout
I want to help you make bank on Black Friday and profit without pressure through 2026.
Your Black Friday traffic is expensive. Make sure every dollar you spend on ads gets maximized at checkout and beyond.
If you have any questions about these strategies, book your Profit Pulse Check and let’s talk through your specific situation.
Ready to optimize your Black Friday checkout flow?
Start by building out your order bumps and upsells on a checkout tool like Thrivecart (affiliate link), then book your Profit Pulse Check to create your personalized post-sale profit strategy.
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