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As the only boutique marketing agency specializing exclusively in backend sales, this is the place for coaches, consultants and course creators to learn more about maximizing customer retention, customer lifetime value and client results.
If you’re like most 7-figure coaches, you’ve probably experimented with using AI to understand your audience better. ChatGPT can help you build a buyer profile, optimize your copy from their point of view, and analyze survey results. But – here’s what many successful coaches need to know when it comes to collecting real, valuable customer […]
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If you keep wondering why you put all that effort into your launches—only to watch revenue spike once and then taper off until the next time you’re actively selling—you don’t just have a retention problem. You’re sitting on a massive opportunity to increase coaching revenue between launches with backend sales. I’ve seen it over and […]
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