When it comes to writing your weekly email newsletter as a busy online entrepreneur, the following story can feel all too familiar:

You have an intensely busy week, and somehow, sending that email to your list gets bumped.

The next week it completely slips your mind again…

And the week after that you tell yourself,”What’s another 7 days? I’ll let Future Me figure out it out. “

We’ve all been there, right?

It’s been an intense few weeks over here, and, from my social scrolling, I get the feeling it’s been the same for a lot of people.

So just in case you’ve missed out on emailing your list for a couple of weeks…

I thought I’d make myself useful and give you a few tips for getting back in touch with your email list after time away:

1. Don’t make a big deal about the fact that you didn’t write

People are busy, their inboxes are full, and it’s likely they didn’t even notice you were gone.

Rather than boring them with self-flagellation, briefly acknowledge your absence – or don’t! – and then get back to the content they signed up for.

2. Stay focused on the value you have to offer

When you haven’t been writing regularly, it can be easy to start thinking, “I don’t even know what to say” or “It has to be really good after all this time”.

Thing is—nothing about your relationship with your subscribers has actually changed:

They signed up to read what you have to say about your specific niche.

All you need to do is re-focus on the value you can offer them, and let the words flow from there.

3. Keep the spotlight on them

I learned this tip from Marie Forleo back in the day, but it’s a good one:

Think of your copy like a spotlight. It can only be on one person at a time.

And at least 90% of the time?

It should be on your reader.

This applies to any copy you write, but it’s an especially good reminder for those times when you might be tempted to spend more time telling people what’s been going on in your life than you do solving their problems, allaying their fears, or guiding them towards their dreams.

4. Be prepared for more unsubscribes than usual

When you stop emailing regularly and then suddenly pop back up, it’s not unusual for people to decide they were doing just fine without you.

As always with unsubscribes: Don’t take it personally!

Your list is better off for being composed of people who want to hear from you.

Finally, based on the point above…

5. Remember: The people on your list want to hear from you.

You’re not being annoying by emailing them.

You’re not being sales-y by selling to them.

You’re not cluttering up their inboxes by sending them emails they specifically signed up to receive!

^^ When you can remind yourself of these facts regularly, not only is it easier to get back into the groove of sending out your newsletter…

You’re less likely to let lapses happen in the first place.

Talk soon,

Katie

P.S.

If you’d love a strategic source of inspiration for what to write in your weekly email, check out my on-demand workshop, check out this comprehensive email marketing strategy & planning workshop: