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As the only boutique marketing agency specializing exclusively in backend sales, this is the place for coaches, consultants and course creators to learn more about maximizing customer retention, customer lifetime value and client results.
If you’re like most 7-figure coaches, you’ve probably experimented with using AI to understand your audience better. ChatGPT can help you build a buyer profile, optimize your copy from their point of view, and analyze survey results. But – here’s what many successful coaches need to know when it comes to collecting real, valuable customer […]
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What coaching industry trends are shaping how established coaches increase client retention and profit heading into 2026? Let’s discuss. 2025 has been a weird year (or rather, the most recent in a series of very weird years). Some in the online coaching world have disappeared, or gone back to 9-5s, some have been treading water, […]
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Looking to increase the lifetime value of your coaching clients? You’re in the right place. This post explores how asking 3 strategic questions at 3 specific moments inside your offer ca not only increase your coaching clients’ lifetime value, but also improve your student success rates, increase referrals and help you start making seamless sales […]
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If you’re like most 7-figure coaches, you’ve probably experimented with using AI to understand your audience better. ChatGPT can help you build a buyer profile, optimize your copy from their point of view, and analyze survey results. But – here’s what many successful coaches need to know when it comes to collecting real, valuable customer […]
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If you’re paying for traffic over Black Friday and Cyber Monday, you need these pieces optimized at checkout to get the ROI you deserve. Otherwise, you’re leaking profit at the exact moment your buyers are most primed to convert. Think about it: Black Friday is a holiday about consumption. People expect to buy. They’re eager […]
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If you keep wondering why you put all that effort into your launches—only to watch revenue spike once and then taper off until the next time you’re actively selling—you don’t just have a retention problem. You’re sitting on a massive opportunity to increase coaching revenue between launches with backend sales. I’ve seen it over and […]
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If you’re thinking it’s time to automate backend sales in your coaching biz, you might be wondering if you’re going to have to add a bunch of new tools to your existing tech stack. Maybe you’re dreading the thought of having to switch to a big, clunky, all-in-one CRM to make behaviour-based backend sales work […]
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Yes, this is a post about backend automations for high-ticket coaches—but before we dive into the profit-generating strategies I love to talk about… Let’s kick things off with a pop quiz! What do these 3 things have in common? Answer? They’re all business assets that, at one point or another, might seem like the “silver […]
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