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As the only boutique marketing agency specializing exclusively in backend sales, this is the place for coaches, consultants and course creators to learn more about maximizing customer retention, customer lifetime value and client results.
If you’re a coach or consultant selling a signature offer at scale, you might hear the words “profit levers” together and groan… Because it does sound a bit like something a bro marketer might say… Right before trying to get you on a call so he can hard sell you the first offer in a […]
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If you’re thinking it’s time to automate backend sales in your coaching biz, you might be wondering if you’re going to have to add a bunch of new tools to your existing tech stack. Maybe you’re dreading the thought of having to switch to a big, clunky, all-in-one CRM to make behaviour-based backend sales work […]
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Yes, this is a post about backend automations for high-ticket coaches—but before we dive into the profit-generating strategies I love to talk about… Let’s kick things off with a pop quiz! What do these 3 things have in common? Answer? They’re all business assets that, at one point or another, might seem like the “silver […]
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