If you’re a coach or consultant selling a signature offer at scale, you might hear the words “profit levers” together and groan… Because it does sound a bit like something a bro marketer might say… Right before trying to get you on a call so he can hard sell you the first offer in a […]

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Close-up of a hand turning an antique scale, with overlaid text: “The 9 Profit Levers in your Business’ Backend.
Woman’s hand holding a champagne glass on a sandy beach, with overlaid text: “Golden opportunities in your signature program.”

  This post is a must-read for established women entrepreneurs looking to increase total revenue from their signature consulting package, group coaching program or mastermind without adding more to their already full plate. I’m Katie Peacock, founder of The Post-Sale Profit Studio and creator of The Post-Sale Profit System. Today, we’re diving into the concept […]

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Delicate white flowers with overlaid text: “7 questions I ask myself before writing an email sequence.”

  Let’s say you’re writing a welcome sequence, an evergreen webinar funnel, an abandoned cart sequence or an onboarding sequence (just to pull a few random examples out of thin air)… Like any writing task tackled by a human, not a robot, half (if not more) of your success is based on what you do […]

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Still life scene with ship art, candles, and flowers, overlaid with text: “5 email marketing mistakes that can sabotage your sales.”

  Last week I sent an email professing ​my love of email marketing​ (and dislike for Flodesk as a platform). In it, I talked about the fact that email marketing is STILL reported to have a $3600 return on investment—meaning that for every $1 you spend on email marketing, you should be making $36. Now, […]

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Woman in black jacket standing against a neutral wall, with text: “Why I love email marketing… but hate Flodesk.”

Here’s why I LOVE email marketing… but hate Flodesk

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Close-up of hand reaching through lilacs, with text overlay: “4 ways you can use segmentation to make more sales from email marketing.”

Note: This post contains my ConvertKit affiliate link because I love their intuitive, powerful, user-friendly platform. If you sign up via my link, I’ll receive a commission at no extra cost to you. So you’re a coach, consultant or course creator who wants to make more money from your email marketing? Then we’ve got to […]

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Blonde woman with glasses fist-pumping at her laptop, text overlay: “5 quick wins from starting with Voice of Customer research.”

  If you’re new around here, I’m a messaging strategist and email marketing expert, and I work with ambitious entrepreneurs who are scaling their business with a signature offer. I help my clients identify and communicate the right messages at the right time throughout their program marketing, so that they STOP having to work so hard […]

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Blonde woman reading upside down on a velvet couch with legs in the air, text overlay: “3 easy pre-emptive techniques to reduce ‘Unconfirmed Subscribers’ in Kit.”

Please note: This blog post contains my affiliate link for ConvertKit. If you sign up through my link, I will earn a small commission at no extra cost to you. I only recommend ConvertKit because I use it and love it. You can learn more about why right here. When you’re an online business owner, […]

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