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As the only boutique marketing agency specializing exclusively in backend sales, this is the place for coaches, consultants and course creators to learn more about maximizing customer retention, customer lifetime value and client results.
If you’re like most 7-figure coaches, you’ve probably experimented with using AI to understand your audience better. ChatGPT can help you build a buyer profile, optimize your copy from their point of view, and analyze survey results. But – here’s what many successful coaches need to know when it comes to collecting real, valuable customer […]
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If you’re a coach who’s made it to multi-6 or 7+ figures in revenue… Congratulations! via GIPHY You’ve done something that only about 10% of coaches ever achieve. To unlock that accomplishment, you’ve likely: Sold high-value services like intimate 1:1 coaching packages Launched one – or multiple – scalable group coaching program and/or courses, […]
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Keep hearing the words “backend offer” and “backend sales”, but not sure what that actually looks like in your online coaching business? This post breaks down the concept of backend sales automations for coaches, and shares 5 things you need to know about selling to the clients you already have. Before we dive in, […]
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“The fact that I chose to work with you is one of the best decisions I feel that I’ve made” It wasn’t even a question I’d asked… But when I sat down with my client, Sue Crites, to interview her about the work we did together, she dove right into how she feels about […]
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When it comes to writing your weekly email newsletter as a busy online entrepreneur, the following story can feel all too familiar: You have an intensely busy week, and somehow, sending that email to your list gets bumped. The next week it completely slips your mind again… And the week after that you tell […]
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This post is a must-read for established women entrepreneurs looking to increase total revenue from their signature consulting package, group coaching program or mastermind without adding more to their already full plate. I’m Katie Peacock, founder of The Post-Sale Profit Studio and creator of The Post-Sale Profit System. Today, we’re diving into the concept […]
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Let’s say you’re writing a welcome sequence, an evergreen webinar funnel, an abandoned cart sequence or an onboarding sequence (just to pull a few random examples out of thin air)… Like any writing task tackled by a human, not a robot, half (if not more) of your success is based on what you do […]
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Last week I sent an email professing my love of email marketing (and dislike for Flodesk as a platform). In it, I talked about the fact that email marketing is STILL reported to have a $3600 return on investment—meaning that for every $1 you spend on email marketing, you should be making $36. Now, […]
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Note: This post contains my ConvertKit affiliate link because I love their intuitive, powerful, user-friendly platform. If you sign up via my link, I’ll receive a commission at no extra cost to you. So you’re a coach, consultant or course creator who wants to make more money from your email marketing? Then we’ve got to […]
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If you’re new around here, I’m a messaging strategist and email marketing expert, and I work with ambitious entrepreneurs who are scaling their business with a signature offer. I help my clients identify and communicate the right messages at the right time throughout their program marketing, so that they STOP having to work so hard […]
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